About Beauty By Yasi

From a college side hustle to seven years in the lash industry

I’m Jahaira Angamarca, better known as Yasi. I’m a licensed cosmetologist, lash artist, educator, and the founder of Beauty By Yasi. I started lashing a few months into my first year of college while pursuing a degree in Forensic Investigation. I wanted to learn a skill that would help me earn extra money while I was in school. Seven years later, that decision has grown into a professional lash supply brand, an education business, and a community for beauty professionals in Southwest Florida.

I still remember investing between $600 and $700 in my first lash training. My certificate said Advanced Volume, yet I left without knowing how to make a volume fan. I spent the next month in my lash room trying to figure out a technique I thought I’d walk out of class knowing how to do. It took time to build my skill, and that experience still informs how I teach. When I introduce a technique, I explain why it works, demonstrate it, and help students identify what to adjust when they try it themselves. I want them to know what to do when they’re back in their own lash rooms and a set isn’t going the way they planned.

Why I built Beauty By Yasi

As my clientele grew, I paid closer attention to the supplies I was using every day. Some trays had a stiff, plasticky finish that made it hard to achieve the look I wanted. The products I preferred could also be difficult to afford consistently, especially for an artist who was still building her clientele. I saw room for professional supplies that performed well at a price that made sense for the artists using them every day.

I started with lash trays. The product line grew gradually, and when COVID temporarily closed our industry, I used that time to focus on the business behind my services. By the time we reopened, I was able to launch my full lash line and begin offering courses. Today, my work behind the lash bed continues to shape both sides of the business. It informs what I look for in a product and what I teach artists to pay attention to, from how a fan opens to how their room conditions affect adhesive performance.

Why I created Love, Lash & Business

In Southwest Florida, I saw an opportunity to create the kind of event I wanted to attend as a lash artist and business owner. I wanted a room where beauty professionals could talk candidly about what it takes to grow a business, share what they’d learned, and meet people in the industry they could stay connected with long after the event.

That’s why I created Love, Lash & Business. It brings artists, educators, and beauty entrepreneurs together to learn from one another and build relationships right here in Southwest Florida.

I still have my Forensic Investigation degree, and I’m proud of it. I’m equally proud of the career I started building between college classes. Seven years in, one of my favorite parts of this work is watching an artist understand a technique well enough to make it her own. I remember how much that moment meant to me, and I love getting to be there for hers.

With love,
Yasi
Founder & Educator, Beauty By Yasi